Who We Are and What We Do
THE EXPERTS
We are the leading authority on sports bras, committed to providing personalised fitting services that empower women and girls to achieve their athletic goals. With 20 years of experience in sports bra supply and fit, we have become the trusted choice for the armed forces, national governing bodies, elite sports colleges and premiership-level female sports teams.
No single product fits all — and that’s why no one else matches our depth of offering or our commitment to choice first and individual fit. Whether it’s through fitting events, staff training, or content partnerships, we bring unrivalled experience and a proven track record in transforming how women engage with their sport through better support.
Our Team
WE'RE COMMITTED TO HELPING ALL WOMEN & GIRLS IN SPORT!
A sports bra is a crucial piece of kit for all women and girls in sports. It’s often overlooked, even by pro sports teams, not included on PE kit lists, and given little thought despite its importance to your performance.
This lack of education still creates a barrier for many athletes and women in sports. Our dedicated team have already helped hundreds of thousands of women to find the perfect sports bras and we are committed to help you change this for your team!
EDUCATION
RANGE
SUPPORT
SUPPORT
OUR SERVICES
Our Sports Bra Fitting Services are designed to empower every women and girl in your school, team, club or community. Led by our team of expert fitters, we bring unparalleled knowledge of fit, and are able to have one-to-one conversations with each woman and girl to identify a sports bra that is going to fulfill her needs of comfort, support and impact level.
SPORTS BRA WORKSHOPS
Learn the importance of a sports bra, why wear one and expert fitting tips. Ideal for coaches, teachers and sporting industry professionals. Available in person or online.
SPORTS BRA FITTINGS
Experience a one-to-one appointment with a Fitting Expert. They will guide you through the different options available and help you find your perfect-fitting sports bra.
SPORTS BRA PRESCRIPTION SERVICE
The whole package (our recommended service). Learn the education behind sports bras followed by a personalised fitting experience with a Fitting Expert.
PROFESSIONAL
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PERSONAL
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AMATEUR
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Did you know...
80%
of women wear the wrong bra size.
Did you know...
46%
of girls avoid playing sport because of their breasts.
More than
51%
of women & girls report not wearing a bra to exercise.
Poor fit & support can affect stride length by up to
4cm
That's an extra mile over a marathon.
Did you know?
A sports bra is an enabler, it helps women move with confidence, comfort, and freedom, without distraction or discomfort.
It should be the No.1 item in any woman’s or girl’s kitbag. A well-fitting sports bra is essential to protect the breasts during physical activity, offering vital support and boosting confidence.
Breasts are supported by delicate Cooper’s ligaments, which naturally stretch over time. The right sports bra helps protect these structures from impact, preserving comfort and long-term breast health.
Why
PARTNER WITH US!
We empower women of all different ages and sporting levels by providing them with expert sports bra solutions so they can perform at their best. We provide the education needed so industry professionals can help break those barriers for women and girls in sport. Our extensive range of knowledge and range of sport bras ensures that everyone can find their perfect fit.
PARTNERS ALREADY INVESTING IN THEIR MEMBERS
PARTNERS ALREADY INVESTING IN THEIR MEMBERS
WE'RE COMMITTED TO HELPING ALL WOMEN & GIRLS IN SPORT!
Our Team
A sports bra is a crucial piece of kit for all women and girls in sports. It’s often overlooked, even by pro sports teams, not included on PE kit lists, and given little thought despite its importance to your performance.
This lack of education still creates a barrier for many athletes, girls and women in sports. Our dedicated team have already helped hundreds of thousands of women and girls find their perfect sports bras and we are committed to help you change this for your team!
Our Team
WE'RE COMMITTED TO HELPING ALL WOMEN & GIRLS IN SPORT!
A sports bra is a crucial piece of kit for all women and girls in sports. It’s often overlooked, even by pro sports teams, not included on PE kit lists, and given little thought despite its importance to your performance.
This lack of education still creates a barrier for many athletes and women in sports. Our dedicated team have already helped hundreds of thousands of women to find the perfect sports bras and we are committed to help you change this for your team!
We're
TRUSTED BY THE PROFESSIONALS
From military professionals to elite-level athletes, we are trusted by many to provide performance-enhancing support.
DON'T JUST TAKE OUR WORD FOR IT!
"Had such a positive fitting process"
"Everyone at boobydoo was welcoming and did their very best to make sure I felt extremely comfortable. Found the perfect fitting sports bra which I love. The quality of the material is great too. Thanks boobydoo!"
- Jade Konkel, Harlequins & Scotland Women
"Provided our players with education on the importance of a sports bra"
"It was a great opportunity for our players to try on different sports bra styles then they would normally be able to try on the high-street and the team explained how to test if a product fits well so that players can feel more confident when they participate in sport"
- Imy Saunders, Club Football Coordinator & Facilities Lead
"Happiness is bra-shaped"
"One of the many things so many won't understand...the value of a good proper supportive sports bra. Easily the difference between a great session and a bad session. If i'm not supported properly or even worse worried about them falling out, it's all downhill from there"
- Shaunagh Brown, England & Harlequins Women
"I never made an effort with bras for sport before I realised the importance"
"I cannot believe the support and comfort of my bras from boobydoo. I will never go back to normal sports bras again. As a twenty year old female, I've realised that I need to be taking care of my boobs in any way I can"
-Kasey, Long Eaton Rugby Club
Our Team
WE'RE COMMITTED TO HELPING ALL WOMEN & GIRLS IN SPORT!
A sports bra is a crucial piece of kit for all women and girls in sports. It’s often overlooked, even by pro sports teams, not included on PE kit lists, and given little thought despite its importance to your performance.
This lack of education still creates a barrier for many athletes and women in sports. Our dedicated team have already helped hundreds of thousands of women to find the perfect sports bras and we are committed to help you change this for your team!
DON'T JUST TAKE OUR WORD FOR IT!
"Over the last few years, I have become more open about my breast journey. It’s never been a secret, but I’ve never really felt the need to share the ins and outs of my own experience. I met boobydoo when they came to Quins to lead a breast health workshop and offer a bra-fitting experience in which we all walked away with a well-fitted sports bra. The things we learnt and the experience we received were incredible and opened conversations"
- Rosie Galligan, Red Roses & Saracens Rugby
"Happiness is bra-shaped"
"One of the many things so many won't understand... the value of a good, proper and supportive sports bra. Easily the difference between a great session and a bad session. If i'm not supported properly or even worse worried about them falling out, it's all downhill from there."
Shaunagh Brown, England & Harlequins Women
"Provided our players with the education on sports bras"
"It was a great opportunity for our players to try on different sports bra styles that they wouldn't normally be able to try on the high street. The team explained how to test if a product fits well so that players can feel more confident when they participate in sport"
Imy Saunders, Club Football Coordinator & Facilities Lead
"Had such a positive fitting process"
"I had such a positive fitting process to find the perfect sports bra. Everyone at boobydoo was welcoming and did their very best to make sure I felt extremely comfortable. Found the perfect fitting sports bra which I love. The quality of the material is great too. Thanks boobydoo"
Jade Konkel, Harlequins & Scotland Women
"Top-Notch Expertise"
Bloomsbury Fitting Review
Imy Saunders
Bloomsbury Football
"A True Partner in Growth"
This is the space to share a review from one of the business's clients or customers.
Chris Lee,
Head of Sales at Plexi
