Military & Emergency Services
boobydoo are the longstanding supplier to the Ministry of Defence, providing sports bra fittings, supply and education to phase one recruits. Our services extend to support serving personnel and wider emergency services units. Get in touch to find out more about what boobydoo can do for your active teams.
Sports Bras in Emergency Services and Military Roles
Why it matters:
Whether in the police, fire and rescue services, ambulance/first aid teams, or the armed forces, physically demanding, high-pressure work is routine. Yet, for many women in uniform, breast support is often overlooked.
Personnel working in emergency services and military settings often face unpredictable, high-impact, or physically demanding tasks.
Activities such as running, lifting, crawling, and working in body armour or heavy gear can result in discomfort and reduced performance if breast support is inadequate.
Our Services
Book our experienced team to visit your site for 1-2-1 fitting appointments for your female staff. Exclusive rates for supply from our extensive range of brands, sizes and styles to suit the individual and vocational needs.
1-2-1 Sports Bra Fittings & Supply
Our Fitting Experts lead an interactive and informative sports bra and breast health education workshop, designed to enhance your organisation's female wellbeing initiatives. These can be delivered in person or virtually for dispersed teams.
Educational Workshops
This CIMSPA-accredited online learning course is ideal for female wellbeing leads, PTIs and coaches to learn the fundamentals of sports bra and breast health in sport, so that ambassadorship and long-term education can exist within your organisation.
Sports Bra Advocate Course
We offer key worker discounts all year round on our boobydoo.co.uk website, to support active women at work and beyond. To request posters or information leaflets for internal promotional use, or exlusive offers for your organisation, please get in touch.
Military & Emergency Services Discounts
Case Studies, Press & Projects
A 2019 pilot study by the UK Ministry of Defence & University of Portsmouth assessed the impact of a professional sports bra fitting and issue service during basic training (BT) at the Army Training Centre, Pirbright.
The findings from the study support the conclusion that professional fitting and appropriate bra design can positively impact comfort, movement control, and uniform integration during physically demanding occupational tasks.
boobydoo were the facilitators of the sports bra fit and issue for this study, and went on to be the formal supplier for all future contracts.
Breast Support in Military Training: Evidence from UK Army Recruits
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The British Army now gives female recruits more support in the form of correctly fitted support for their breasts during exercise – but what makes a sports bra the perfect fit for Armed Forces personnel?
The moves comes following scientific research into the effects of poorly fitted sports bras...
What makes a military bra fit for purpose?
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For female firefighters, paramedics, and police officers, the right kit starts from the first layer. A well-fitted sports bra can be the difference between comfort and distraction on long, physically demanding shifts.
At a recent session at The Emergency Services Show, Charly Rhodes, Director of sports bra specialist boobydoo, and Jenny Burbage, Associate Professor in Applied Biomechanics at the University of Portsmouth, highlighted a gap in understanding about breast health for women in operational roles and what solutions are on offer for organisations to make impactful change.
Research highlights impact of ill-fitting bras on female first responders
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The British Army is to offer all eligible personnel £50 a year towards the cost of a sports bra, which can be claimed via expenses.
An Army Briefing Note (ABN) outlined: "The intent and provision behind this announcement is to provide a mechanism through which the Army can contribute on an annual basis up to £50, to the cost of sports bras."