Official Sports Bra Partner for Loughborough Lightning & Loughborough Sport
Loughborough Lightning Netball and Loughborough Sport is proud to announce its official partnership with sports bra experts boobydoo, championing postive breast health in elite performance sport.
The collaboration establishes boobydoo as the official sports bra partner for the three-time Netball Super League Champions and sports bra fitting and retail partner for the wider university campus.
The partnership will see all athletes and staff benefit from tailored educational workshops and professional sports bra fitting services from the boobydoo team.
This initiative directly aligns with the mission of Loughborough's recently launched, multi-million pound Women in Sport Research and Innovation Hub, which seeks to revolutionise the women's sport ecosystem through cutting-edge research, innovation, and game changing practice.
Vic Burgess, Head Coach, Loughborough Lightning said
"We're thrilled to be partnering with boobydoo. This collaboration is great step forward for the programme, ensuring that our players have access to the very highest quality sports bras and supportive breast care. It goes without saying that when athletes feel comfortable and confident, it directy impacts their performance and wellbeing. Working together with boobydoo our players will be better placed to train well, recover well and continue to compete at the highest level"
Netball demands a lot of rigorous movement, meaning a sports bra is a vital peice of kit that should not be overlooked. By focusing on the correct fit, boobydoo will ensure every player has the nescessary support to help them succeed at the top level.
This commitment is underpinned by offering athletes access to a wide range of high performing sports bra brands and styles, guaranteeing that each athlete has the choice to select the correct support for thier specific needs.
The partnership will also extend to the entire Loughborough Sport campus. Throughout the year, boobydoo will deliver comprehensive education and fitting days, accompanied by exclusive offers for Loughborough staff and students. This ensures that every woman on campus, regardless of her level of sporting activity, can benefit from the same professional expertise and high-performance support as the Lightning Squad.
Charly Rhodes, Director of Sports Brands at boobydoo, said:
"Myself and the boobydoo team are delighted to celebrate this meaningful partnership with Loughborough Sport and Loughborough Lightning Netball.
Not only are we supporting the elite netball athletes with unparalled product choice, informed education and ongoing support from our fitting team, but we're also creating long-term breast health impact with the wider Loughbourgh Sport community of active women, from hobbyist to professional level, with our range of sports bra products and services.
Loughborough Lightning Fitting & Workshop
In February 2026, the team travelled to Loughborough to give the athletes a workshop, fitting and sports bras to keep them supported through out the season.
The workshop with the players was great, everyone came forward to share their struggles and needs when it came to sports bras and breast health. Each of our workshops are catered every time to team's sport and age group to ensure when it comes to the them choosing a sports bra they can understand what features and styles suit them.
Following the workshop, each athlete was individually fitted to ensure she was wearing the correct size and level of support for her body and performance demands. It was fantastic to see the players experience the difference that a properly fitted sports bra can make, not just in comfort but in confidence too. For many, it was the first time they had ever been professionally fitted, and the immediate feedback highlighted just how important this service is within elite sport.
Hear what the team has to say
