The Problem
64% of girls drop out of sport by the age of 16, and over a third cite their kit as a key reason.
But this doesn’t stop in adolescence.
Research shows that 56% of women experience breast pain during exercise, yet many still lack access to proper support, guidance or education, impacting confidence, performance and long-term participation.
For too many women and girls, this isn’t about motivation.
It’s about access, comfort, and having the right support.
💡 What is the Programme?
The boobydoo Sports Bra Education Programme is a funded initiative designed to remove barriers to participation by improving access to sports bra education and professional fitting support at grassroots level.
In 2026, we are delivering 10 fully funded placements across the Midlands, supporting organisations that are committed to improving comfort, confidence and inclusion in sport.
Each selected organisation will receive:
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Group sports bra education workshops
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Professional 1:1 sports bra fittings
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Access to inclusive sizing, expert guidance and multiple brands
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Discounted sports bra purchasing options
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A safe, supportive and educational environment for participants
Who Can Apply?
We are inviting applications from, but not limited to:
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Schools and academies
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Sports clubs and teams
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Community organisations
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Grassroots sport providers
This programme supports women and girls of all ages, from school sport through to adult participation.
🤝 Inclusive Sportswear Commitment
This programme is inspired by the work of Tess Howard and aligned with the principles of the Inclusive Sportswear Charter.
boobydoo are the authors of the Sports Bra section of the Inclusive Sportswear Guidance, and proud supporters of the initiative.
“Too many girls are still being held back by something as simple – and as fixable – as their kit. Inclusive sportswear is about dignity, choice and the right to participate comfortably. These workshops are about more than education – they’re about giving girls the confidence to stay in sport.”
— Tess Howard
As part of your application, we ask organisations to demonstrate a commitment to inclusive sportswear and long-term education, ensuring this is not just a one-off intervention, but part of a wider shift in how sport supports women and girls.
?Why Apply
Remove barriers to participation in your community
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Improve comfort, confidence and performance for women and girls
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Access fully funded expert education and fitting support
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Embed long-term change in how your organisation approaches sportswear and inclusion