Official Sports Bra Partner for Loughbourgh Lightning & Sport
Loughborough Lightning Netball and Loughborough Sport is proud to announce its official partnership with sports bra experts boobydoo, championing postive breast health in elite performance sport.
The collaboration establishes boobydoo as the official sports bra partner for the three-time Netball Super League Championships and sports bra fitting and retail partner for the wider university campus.
The partnership will see all athletes and staff benefits from tailored educational workshop and professional sports bra fitting services from the boobydoo team.
This initiative directly aligns with the mission of Loughborough's recently launched, multi-million pound Women in Sport Research and Innovation Hub, which seeks to revolutionise the women's sport ecosystem through cutting-edge research, innovation, and game changing practice.
Vic Burgess, Head Coach, Loughborough Lightning said
"We're thrilled to be partnering with boobyoo. This collaboration is great step forward for the programme, ensuring that our players have access to the very highest quality sports bras and supportive breast care. It goes without saying that when athletes feel comfortable and confident, it directy impacts their performance and wellbeing. Working together with boobydoo our players will be better placed to train well, recover well and continue to compete at the highest level"
Netball demands a lot of rigorous movement, meaning a sports bra is a vital peice of kit that should not be overlooked. By focusing on the correct fit, boobydoo will ensure every player has the nescessary support to help them succeed at the top level.
This commitment is underpinned by offering athletes access to a wide range of high performing sports bra brands and styles, guaranteeing that each athlete has the choice to select the correct support for thier specific needs.
The partnership will also extend to the entire Loughborough Sport campus. Throughout the year, boobydoo will deliver comprehensive education and fitting days, accompanied by exclusive offers for Loughbourgh staff and students. The ensures that every womeb on campus, regardless of her level of sporting activity, can benefit from the same professional expertise and high-performance support as the Lightning Squad.
Charly Rhodes, Director of Sports Bra Brands at boobydoo, said:
"Myself and the boobydoo team are delighted to celebrate this meaningful partnership with Loughborough Sports and Loughbourough Lightning Netball.
Not only are we supporting the elite netball athletes with unparalled product choice, informed education and ongoing supportfrom our fitting team, but we're also creating long-term breast health impact with the wider Loughbourgh Sport community of active wome, from hobbyist to professional level, with our ranfe of sports bra products and services.
